N26 is off to a great start in the US that raises the bar. While not your typical banking feature set focused on money movement, it does come out of the gates with a set of features that limit our exposure to account fees and are focused on helping you understand your spending (Analysis + transaction categorization) and savings for those goals (Spaces) whether that is a ticket or two to Burning Man or for that Tesla.
Main features of a n26 in US include (not an exhaustive list):
- A Visa Debit Card
- Spaces (a nice way to create saving goals)
- Rich Card Controls
- Live Support ie Banker Chat
- And beyond a few ATM fees (after an initial 2 free transactions), they have no account or maintenance fees
It’s clear from their approach to launching their presence in the US, to where they advertise to the UI, that they have some really smart folks who have taken a modern approach to banking. From the well-crafted emails to the interaction model used on the app and (even more impressively) on the website, the experience feels more like Dropbox and Uber than it does a bank experience and that’s a good thing.
Even with a limited set of features (no Bill Pay or Transfer), the set that they launched with, Spaces, Analysis, transaction categorization, and some very robust debit card controls coupled with a very intuitive experience provide users with immediate value.
What do U think ?